🌟 Terrific Thursday: Your Customer Shouldn't Have to Figure Out How to Work With You

Aug 27

2 min read

You've made your website clear.

You've explained your services.

You've added a strong call-to-action.

But there's one more question a potential customer may have:

"What happens after I contact you?"

If the answer isn't obvious, uncertainty can stop someone from reaching out.

🤔 Remove the Mystery

Think about what goes through someone's mind before contacting a business:

Will someone actually respond?
What information do I need to provide?
Will I have to commit to something?
How long will it take?
What happens after I submit the form?

You don't necessarily need a complicated process.

You just need to explain the process.

🏢 Real-World Example

Imagine a website has a button that says:

"Get Started."

The visitor clicks it and lands on a form asking for:

Name → Email → Phone → Company → Budget → Message

But there's no explanation of what happens afterward.

That's a lot of uncertainty.

Now imagine the page says:

Here's What Happens Next

1️⃣ Tell us about your project: Complete our short form.

2️⃣ We'll review your information: We'll learn about what you're looking for.

3️⃣ We'll contact you: We'll discuss your needs and possible next steps.

Suddenly, the process feels much easier.

🎯 Transparency Builds Confidence

You don't have to reveal every detail of your sales process.

But giving someone a general idea of what happens next can make taking that first step feel less intimidating.

Clarity builds confidence.

✅ Quick Action Step

Go through your website as if you're a potential customer.

Click your main CTA.

Ask:

"Do I know what happens after I submit this?"

If not, add a short explanation.

Even a simple "What happens next?" section can make a difference.

💡 Pro Tip

Don't make your contact form feel like an application for a mortgage.

Ask for the information you actually need at that stage of the relationship.

You can always gather additional information later.

The goal of the first interaction should be to make starting the conversation easy.

Marketing Minute Takeaway

Your marketing doesn't stop when someone clicks Contact Us.

That's where the customer journey actually begins.

Make the next step clear. Make the process understandable. Make starting a conversation easy.